CREATIVE

Concept Design At Oz, our creative philosophy is to create the best communications programs for our clients without imposing formulas or rules. Our creative approach to concept and design involves a thorough understanding of our client's industry, and a researched knowledge of our client's customers. Everything we do is designed to build traffic and get results. Otherwise, it wouldn't be truly creative. Our designs have won awards not only for their creative merits, but for the effectiveness of the campaigns for which they were designed.

Copywriting How we say things is as important as what we say. That's why we take special care to use the right look and the right tone in our advertising. The quality of the copywriting says as much about the advertiser as the words themselves. Messages in advertising are both explicit and implicit. We start with the right message. Say it in a fresh and powerful way, and never forget who we are talking to or who we are speaking for.

Layout Today's increasing clutter requires fresh design approaches that break through in a relevant and appropriate way. At Oz, we pride ourselves in delivering our client's message through layouts that are specifically developed to appeal to our client's customers and to cut through the bombardment of advertisements.

MARKETING/PROFESSIONAL

Research Each client has different problems that cannot be solved by simply applying standard solutions. When we encounter such problems, our first step is to thoroughly explore and fully grasp a client's business and competitive marketplace by devising a sound research strategy. Oz research services utilize primary and secondary data to fully understand the needs, expectations and desires of our clients. The research services include: customer surveys, list selection and segmentation, market surveys, market indicator analysis, satisfaction surveys and focus groups.

Marketing/BusinessConsulting If your company needs long-range strategic planning, business plan development or marketing plan development, Oz can assist you in the formulation of these plans. No matter what level of marketing expertise you require, we have the right person for the job.

Media Buying and Planning An agency's ability to develop your marketing/advertising campaigns is essential to the success of your promotion. A well-developed media plan can enhance your purchasing power and at the same time, increase the reach and frequency of your message. Oz Communications, as a full-service agency, offers media buying an planning services that work wonders for your marketing campaigns, and set you part. We propose only the most incisive strategy and media planning solutions.

Public Relations/Promotional Marketing Increasing brand awareness through advertising is essential to a retail establishment. Increasing brand awareness through "free" publicity is even better. At Oz, we want you to be able to take full advantage of all your promotional opportunities. Whether you need us to develop promotional strategies, plan your events, or just simply communicate your involvement to the press, we can help. Our strategic partners have developed close relationships with media personnel and editors of major newspapers throughout the years to capitalize on the free exposure available to our clients. We have planned promotional events utilizing sports celebrities, musicians, football clinics, sporting-events passes, giveaways, seminars, grand openings, and many other ideas to generate interest for our client's products.

E-mail Marketing/Online Marketing It may seem surprising but many companies, big and small, have yet to develop a rational Internet marketing strategy. Considering the Internet has now been used effectively by marketers since 1994, any organization without a strategy to utilize the Internet for marketing is probably making a big mistake. For any organization that still does not have a meaningful Internet marketing effort, we can help. Oz has developed effective internet marketing programs for a multitude of clients that include such key services as: search engine optimization, website development, ad word marketing, banner ads and e-mail marketing to name a few.

WEB DEVELOPMENT

Sacrificing user friendly website design for effective online branding is a thing of the past. Oz offers a full array of services devoted to converting our clients' visions into user-friendly e-commerce solutions that reinforce brand recognition and strengthen customer loyalty. We do this with eye catching website design while maintaining user friendly web interfaces that facilitate successful task completion for your website visitors.

Website Design Our talented team of website developers, using the latest in website design technology, will provide you with amazing website design services at very competitive prices. Using innovative graphic design, flash and programming, we have successfully designed and marketed cost effective websites and online identities for businesses nationwide. From URL registration, website hosting solutions, marketing strategies, website design, database design and programming, we can help you realize your vision.

Search Engine Optimization Having a presence on the web is not enough. Your customers and potential visitors have to be able to find you online. We design your website with usability in mind, and even offer custom search engine optimization services for our clients who want to increase their position in the search engine rankings. Search Engine Optimization involves making your web pages readable for the search engine crawlers that are used to identify website theme and relevancy to particular search terms. Google, Yahoo and MSN all have spiders or crawlers that try to determine what your website is all about. Oz specializes in increasing traffic to your website by improving your position in the search engine rankings without using doorway pages, cloaking or other spamming techniques. Our search engine rankings specialists work diligently with you to determine your company's marketing needs. We work with you to make your site content relevant, fresh, and search engine friendly - increasing your search engine rankings. This proves to be the most time proven way to ensure that your site stays in the top of the search engine rankings for the long-term.

Customized Programming / Database Design Oz provides sophisticated database design and programming that enables dynamic content generation and database integration. By providing simple to use back end management areas, we empower you to manage your content and edit information with the simple click of a button. 

Tracking/Telemarketing/Direct Mail Marketing efforts don't necessarily have to stop at the production of your campaign. We are able to track results for you or assist you in tracking results through the use of tracking software and our telemarketing affiliate. We can provide you with a 1-800 number that will automatically dial our telemarketing affiliate, allowing them to sell your products for you if you desire. We can also track the effectiveness of your promotional campaigns by using response vehicles in your direct mail efforts, print ads, on-line and broadcast media. All responses are then placed into a database, and a results analysis of your campaign is generated and provided to you.

PRODUCTION

Printing Services Oz has developed strategic partnerships with 3 printers: a quick print company, a one and two color press company and a 4-6 color press company to eliminate any possibility of something going wrong. Our partnership with these three printers allows us to provide our clients with cost savings due to the industry discounts offered to us by these printers for the volume of business we provide them. Furthermore, these long-standing partnerships have enabled us to maintain a level of quality in printing that is unparalleled in the industry. Our associates are familiar with the printing process, and are on-press to make sure your job is being produced right. Our relationships with these printers help us foresee any delays or problems before they occur, so there are no surprises on delivery.

Direct Mail Services Oz Communications has been planning and implementing direct mail programs for over 12 years to effectively target select markets for our customers. Whether you require 3-dimensional promotions, multiple-sheet packages, single-letter mail services or simple postcards, we have the capabilities to produce them. We can provide you with database management services, including: list selection, list compilation, and output options. We can also coordinate your mail-house needs including fulfillment.

Advertising Specialty Items As with the printing services, we have developed strategic partnerships with manufacturers of promotional items. We receive volume discounts based on our entire relationship with these partners, and we pass these savings on to you. So the next time you need any advertising specialty item such as hats, mugs, t-shirts, visors, etc., call us for a quote.

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