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Don Shula Hotel and Golf Club
Be Unique. Be Distinctive.
Need: The Don Shula Hotel & Golf Club, a private hotel in Miami Lakes, Florida, has 205 rooms, over 1,500 square feet of meeting space, and a excellent selection of recreational facilities including a golf course and club, an athletic club, and much more. The hotel markets to a mixed clientele of businesses and local consumers. They wanted to create a range of printed literature and other materials to differentiate their facility, support their marketing efforts and attract more business.
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Solution: After careful analysis of the strengths and challenges of The Don Shula Hotel & Golf Club, Oz Communications developed a plan and a graphic identity that capitalizes upon the hotel’s unique football and sports oriented personality. A new corporate brochure, for example, has images of Don Shula combined wth beautiful photos of the hotel facilities and amenities. Going forward, many other materials were created that fused the football heritage with the hotel amenities, included promotional flyers, direct mail, posters, PowerPoint presentations and in-room table displays. All had the same Don Shula “look and feel”, creating a sense of continuity and professionalism. |
"A great strength of Oz Communications is that they created what was right for us. They got it; they listened and understood what would work to distinguish our property. All the materials they created for us have a classy and consistent look that fits our identity like a tailored jacket, and that led to new and repeat business for us."
Barbara Cambia
VP of Sales
Don Shula Hotel and Golf Club
Be Distinctive!
Contact Oz Communications today to explore what our knowledge and experience can mean for your business.
E-mail: info@ozwiz.biz l Phone: 305-392-5729
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