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Case 1 - WebMD Practice Services- Product Launch |
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Case 2 - BioSolutions - Branding |
Case 1: WebMD Practice Services
Position your brand to be what your competition can’t be.
Need: WebMD Practice Services, a division of WebMD, offers a wide range of fully integrated practice and clinical management systems for medical practices of all sizes and specialties. Their products were designed to streamline workflow through automation, allowing providers to focus more time on patients. WebMD Practice Services needed a new advertising campaign to launch their repositioned product, WebMD Intergy E.H.R.
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Solution: After studying the company and its industry, analyzing the product’s features and benefits and comparing those with their competition, Oz understood that the product’s competitive advantage was its flexibility and adaptability to the working style of the individual doctor or practice. The first order of business for Oz Communications was to develop a way to position the brand and the product to differentiate it from the competition utilizing the product’s unique competitive advantage. We also wanted to communicate that advantage so that the customer’s target market would get the message clearly. The vast array of features and benefits of the WebMD Intergy E.H.R. product, the complexity of each workflow software module, and the large market they were targeting made it a worthy challenge to develop a simple and to the point message that would resonate with their audience and be memorable. First, Oz developed a slogan that communicated the flexible and adaptable aspects of the product. “WebMD Intergy E.H.R. Works, Thinks and Moves the way you do.” This slogan was the catalyst for the marketing campaign and creative strategy behind the product. Next, Oz designed all marketing materials to promote the product: trade publication ads, brochures, flyers, postcards, posters and developed all visuals for their 40’ x 60’ trade show booth, including give-a-ways, presentation materials, web flash animations, event management and much more emphasizing the core message with high-impact visuals. |
In addition, Oz worked with its strategic partner and lead agency on the account: AJR & Partners to fully support all the public relations initiatives behind the launch of this product.
Position your brand to be what your competition can’t be!Contact Oz Communications today to explore what our knowledge and experience can mean for your business.
E-mail: info@ozwiz.biz l Phone: 305-392-5729
Case 2: BioSolutions Corporation
Build your brand to stand out
Need: A Miami-based, biotech consulting company named BioSolutions needed to create and establish a new brand in their market without spending tens of thousands of dollars. BioSolutions needed a professional identity and some basic tools to market their capabilities; they needed to stand out in a crowded marketplace and get prospects to listen to their story.
"This integrated marketing approach helped BioSolutions to establish a distinctive brand image. It's a classic case of the whole being greater than the sum of its parts in that each of our marketing pieces builds on each other, so the more pieces we can present to prospects, the better our opportunity to stand out and be remembered." Steve Maltz
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Solution: After studying the company and it’s industry, the first order of business for Oz Communications was creation of a BioSolutions logo and corporate identity that looked professional, was appropriate to their marketplace, and was memorable. Next, Oz designed stationery and business cards that carried the bold new identity. Then Oz worked with BioSolutions to develop an integrated marketing campaign: a variety of marketing tools that each carried the same distinctive BioSolutions look and feel, and communicated the client's core messages. A six-panel brochure presented the benefits of working with BioSolutions and listed the wide range of technical and regulatory services that they offer. On the cover, Oz created a graphic that visually represented all of the industries that BioSolutions services. This major graphic was designed to resemble the BioSolutions logo. The same graphic and core messages were then used prominently in a BioSolutions tabletop display stand used at conventions and trade shows. The same visual and message points were also featured in a PowerPoint presentation, allowing the client to tell a fuller story and customize each particular presentation to the specific client and opportunity. |
Stand out in the crowd!
Contact Oz Communications today to explore what our knowledge and experience can mean for your business.
E-mail: info@ozwiz.biz l Phone: 305-392-5729
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